BEELD MOTION - WILL BANK
I was invited by Beeld Studio to create one of the idents for the latest campaign by Will Bank!
Will was a Brazilian digital bank built to make everyday finances simpler, smarter, and fully mobile, offering practical and accessible solutions, all powered through its app.
Will was a Brazilian digital bank built to make everyday finances simpler, smarter, and fully mobile, offering practical and accessible solutions, all powered through its app.
In this project, I received the storyboard as a starting point and, from there, developed the entire piece, from animation to the final look.
It was all about transforming direction and concept into motion, rhythm, and aesthetics, ensuring that every detail reinforced the campaign’s identity.
It was all about transforming direction and concept into motion, rhythm, and aesthetics, ensuring that every detail reinforced the campaign’s identity.
Three different versions of the video were created, each featuring a distinct background color.
Below is a selection of frames from the final pieces.
Below is a selection of frames from the final pieces.
