We were invited by BBDO Minneapolis to create a Christmas advertisement for the beloved brand Spam.
Inspired by classic Christmas movies, our aim was to produce a fully CGI commercial that resembled a stop-motion puppet animation. This approach was intended to evoke nostalgia and bring people's fond memories to life.
Over the Christmas holiday, I had the chance to dive back into this project and enhance the some frames for study purposes. I’m excited to share my revised versions with you.
In this project, I was responsible for working on all the modeling, texturing and shaders for the little village.
These are two close-up images showcasing all the details of the shots. The snow was created using texture, with some elements made using a volume builder and X-Particles
I had a great time designing the lighting for the main shot. It helped create the mood that set the tone for the whole film. This setting was then replicated for most of the other shots.
Spam - Figgy Pudding
By invitation of BBDO Minneapolis, I was commissioned to create this Christmas Spot for the world's beloved brand, Spam.
Inspired by a very old and classic Christmas movie, to bring people's affective memory to life, this project aimed to make a full CGI spot that looked like a stop-motion puppet.
Full Credits
Direction and Executive Production: Daniel Barros
Art Direction: Fabiana Fukui
Concept 2D: Bruno Jacob
Lead Lookdev: Lamek Felix
Lookdev: Daniel Barros, Rodrigo Lescano, Alexandre Bucsky, Guilherme Vasconcellos
Animation: Daniel Barros, Igor Machado, Fabio Pugliese, Bruna Camporezi, Pedro Medeiros, Isaque Oliveira
X-Particles Simulation: Lamek Felix, Daniel Barros
Hair and Grooming: Rodrigo Lescano, Alex Bucsky
Modeling: Bruce William, Guilherme Vasconcellos, Daniel Barros, Lamek Felix, Victor Yamakado
Rigging: Henrique Ribeiro, Felipe Gimenes
3D Assistant: Vicente Correia
Render: Garage Farm, Ranch Computing, Chris Peregon
Edit: Bruno Kitazato
Comp and Post: Daniel Barros
Agency: BBDO Minneapolis
Client: Hormel Foods
Producer: Peter Mclarnan
Agency Team: Meghan Rongitsch, Taylor Snyder
